Brand Identity, Web Design, Print Design, Social content, Photography & videography
Developing a digitally optimised brand identity & assets for an online delivery business I created in early 2020.
The Project
Butcher's Larder was a project I started In early 2020 as COVID 19 hit and panic buying and lockdown was in full swing. After observing the consumer demand for contactless delivery and supporting local businesses I began analysing the marketplace and concluded there was a gap in the market for premium butcher meat delivered to peoples doorsteps. I created branding, tone, website, social media channels and began building a list of reputable local suppliers that I could source produce from that aligned with the brand's values. I created a brand partner pack that gave info on Butcher's Larder and was intended to qualify prospective suppliers and remove any butchers that didn’t fit our strict criteria regarding ethics, treatment of livestock and sourcing from UK farms. After we selected viable suppliers we negotiated wholesale costs and arrangements for order fulfilment. The next steps were building an audience, connecting with customers and getting Butcher’s Larder out there. We set up targeted social media campaigns and ran SEO/PPC to get some traction and capture traffic on search engines.
I wanted to create a brand identity that reflected the company's values while appealing to traditional imagery associated with butchery. I also wanted to ensure the branding was extremely versatile and could easily be deployed across a wide range of digital & real world applications.
To convey the intended message of the brand effectively I needed much more than a logo so I created custom iconography that was used on socials and various printed assets as well as imagery and tonality guidelines that were followed to maintain consistency across comms.
